About Us

Do Good: Make Money opened in 2005, to help companies and individuals solve business challenges through philanthropy and community investment.

Laura Probst

Whatever the challenge – 

  • a company trying to reach a new audience, grow revenue, or, recruit and retain top talent, 
  • an individual looking to make a real impact or gain consideration as a credible thought leader
  • a foundation or cause working to increase their profile and raise funds  

Do Good: Make Money brings a proven set of tools, experience, knowledge and relationships, all grounded in doing good, to help address these issues. 

We approach every pro-social initiative from our clients’ core business drivers, to solidify far-reaching support for and commitment to the greater good that will ultimately drive the results sought. 

Founder & Principal: Laura Probst

Laura Probst launched Do Good: Make Money in 2005, after 7 years of in-house partnership and employee engagement work for nonprofit and for-profit brands.  After getting her start working with a women’s empowerment organization in South Africa, Laura developed a deep understanding of the needs and interests of women business owners and has worked with prominent entrepreneurs and business leaders such as Jessica Alba (The Honest Company), Jane Wurwand (Dermalogica), Lisa Gregorian (Warner Bros), and Robin McGraw (Robin McGraw Revelation).  

Laura specializes in forging win-win partnerships between companies and causes, helping each side understand the other’s business realities and keeping shared priorities top of mind.  

Laura stepped away from Do Good in 2014, to build out The Honest Company’s corporate social responsibility platform.  Serving as Head of Social Goodness and a member of The Honest Company’s Executive Team, Laura developed and oversaw all corporate social responsibility, cause-marketing, employee engagement, thought leadership and policy engagement activities for the brand.   

After delivering award-winning programs and systems for sustained environmental health leadership to The Honest Company, Laura took over leadership for Do Good once again in Spring 2016.

Laura sits on the Board of the Social Impact Fund, and is a founder of The Women’s Accelerator – a mentorship program for high-potential women leaders. 

Follow Laura on Twitter: @dogoodmakemoney 

Collaborative Partners

We have a deep network of consultants and creative/communications professionals as part of our collaborative.  We build our teams to suit your issue, your needs and your focus, to ensure you have the absolutely best and most well-connected team for the project.